Greetings!!! Welcome back to my media
space. We continue with our discussion on perspectives
on wealth creation. I hope you are still enjoying every bit of it. Make
sure to leave your response or a question by writing a comment or email me.
INTRODUCTION
Last time we discussed identifying
streams of income. I hope it
worked for you. You were able to choose on one or many to concentrate your
energies on. Now that you’ve one or multiple streams of income, you need to
take a step further and know how to deal with what is in the pipeline. My assumption
is you own both the pipeline and the content flowing in it or you either own
the pipeline or the content. Both are important and when you own any or both,
the end is what you do with them. Let me explain a bit, when you own the
pipeline and the content, you own the whole stream of your income say a telecom
company and you develop solutions for your clients. You could also be employed
to work in that company in that case you have own the content inform of your
service you are hired to do. Otherwise you could be an owner of the telecom
company but other people use it to showcase their innovations in which case
they pay you as the owner of the pipeline.
BASIC RULES
The point is you are earning. There is
a regular, sufficient, convenient and genuine income flowing into your bank
account. How then do you identify appropriate projects and items to spend it
one? As a basic rule a fifth of this income must always be reserved for future
use. This is in lay terms savings. A further tenth must be reserved for charity
giving and donations to the religious group you are affiliated to. With
those deductions, it’s time to spend the rest.
CONSUMPTION FOR VALUE
To spend our money, you must begin
from a
perspective of wanting to gain maximum value for it. And so for the
sake of this discussion, our assumption is that you will only spend your money
only on objects that have value and nothing less. Sometimes we may not for real
know for sure what we need to spend the three fifth parts of our income but we
know what we don’t need to spend it on. From this starting point, we move from
the unknown to the known.
Philosopher Baudrillard explains
Consumption in the age of consumerism this way, “Consumption is a system of
meaning. We assign value to ourselves and others based on the goods we
purchase and how useful they are to us. One’s identity is now constructed by
the clothes they wear, the vehicle they drive and music on their iPod. In short
what you consume.”
CONSUMERISM AND IT'S DANGERS
In consumerism spirit, the
answer to why we live is to consume and the answer to how do we find happiness
is to “acquire things”. Todays’ markets are full of products that lead
people to be slaves of possessions and create restlessness inherent to
consumerism that creates a perpetual need of new products.
Consumerism is the worst cause that
came to deny people value for their money. The greedy merchants tangle the
greedy consumers to believing that the more they increase quantities they buy
for commodities, the more they gain economic benefits. This is far from the
truth! More consumption does not necessarily lead to more satisfaction. Consumption
does not always lead to happiness. If consumption of one more unit does
not add more value, we should stop at the last number of units.
Empirical evidence show that
consumerist attitudes are associated with consumer wellbeing: lower
satisfaction with their life, a greater tendency to compulsive spending, higher
incidences of depression and lower ethical standards.
SUPERFICIAL GRATIFICATIONS
We must not be caught up in the
pursuit of false or superficial gratifications at the expense of experiencing our
personhood in an authentic way using our hard earned wealth. In this age we
must no squander our wealth in the dignity of “biting what our mouths” cannot
take. Advertisements in the market must not have us chasing anything and
everything we don’t need. We must acquire because we need. Take
this example, if I need one pair of shoe, why should I buy two. If in my house
one set of TV is all we need for entertainment, why should I go ahead to
acquire a home theater? If in my Office we will be wasting resources by hiring
two secretaries when we need one.
We are not inferior if we fail to
consume due quantity and quality. We must consume excellently for goods
for our personal enjoyment. We must not be accustomed for minor luxuries
available in the shops. The customer, we are made to believe is the king, and
as a result the brands of merchandise that are displayed for us and for our
experience in consumption share in our value system and identity.
PRODUCTION OR CONSUMPTION?
I want to sum by suggesting to you,
not to be carried away by brands and experiences in music, books, t-shirts,
conferences, jewelry or cookies. We must live out the values and ethics of
spending with prudence. Don’t just use your income from your streams of
expenses that aren’t justifiable. No luxuries, no entertainment. Use
your money on production instead of for consumption. Grow your own food
if you can, raise your own meat in your own livestock, build your own house if
you can, clean your own house instead of hiring guys to do it, skip an
intoxication party for the sake of staying with our own family sake, repair a
broken tap, mend a torn trouser and invest in your talent or education.
Remember what you manage you will give an account of.
In the next part in perspectives in
wealth creation, we take one more step and take on golden reasons why we should
become wealthy.
Have a reflective life. Make and grow wealthy. Would love to hear from you. drop a comment as a suggestion, question or complement. Remember to
stay in touch with me at jeremiahwakamu@gmail.com or on
Facebook Jeremiaho
Wakamu to keep this discussion going. And again referrals though you
social media network/connection and word of mouth is the best you can do for
this blog.
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